Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

All findings are well-integrated into reports and provided to brand partners to keep them updated on the campaigns growth.Conclusion- RAIPL is the leading influencer marketing agency in India that ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

Snap (NYSE: SNAP) the parent company of Snapchat, is navigating a complex digital environment characterized by evolving user behaviors and intensifi ...

Scientific Games' Lori Szymanski knows her way around customer relationship management, having launched CRM programs for 11 US lotteries ...

Key insights on the future of beauty in the Middle East from Spark Foundry’s exclusive event, The Beauty Edit.

MENA's marketing is shifting fast. Snap’s Rasha ElGhoussaini shares three key strategies to drive ROI amid economic and media ...

Meltwater has unveiled new AI-powered offerings led by Mira.The announcement:Meltwater, a global leader in media, social and ...