Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding content company promoted Kazakos this week, upping her from the senior director ...

Mattel has released its latest Barbie doll, and it’s a win for better representation. The new Barbie doll visibly lives with type 1 diabetes, wearing an insulin pump and all. Along with the insulin ...

Is Mattel endangering your kid’s development by shoving AI into its toys? The multi-billion dollar toymaker, best known for its brands Barbie and Hot Wheels, announced that it had signed a deal to ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of artificial intelligence? Mattel, the maker of Barbie dolls and Hot Wheels cars, ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a wider ...

Mattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel’s iconic toy brands The partnership aims to create innovative, AI-powered products and experiences for children ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

OpenAI, the parent company of ChatGPT, has struck a deal with Mattel where the prominent toy maker will use artificial intelligence tools to “develop a series of products and experiences,” the two ...

Mattel and OpenAI have signed an agreement to bring ChatGPT to toys. The first product arising from the collaboration is expected to be announced later this year. The deal is the first of its kind. A ...

Mattel has set its sights on the next toy property that will come to life on the big screen. The success of Barbie continues to make the company's catalog attractive for film studios, more than a year ...