One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

As consumers become more self-aware, advertising is reflecting their experiences in a thoughtful and relatable way ...

My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

For the second time, Caitlin Clark is getting her own version of Nike's Kobe Bryant shoes. The shoes release in November and ...

One of the constant refrains throughout England's triumphant run at Euro 2025 – and indeed most women's football matches in ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Victoria Beckham’s recent Netflix documentary might have (rather convincingly) positioned her as a fashion force to be reckoned with, but stealthily and assuredly another member of the artists ...

Anybody who has followed women's basketball in recent years should be able to understand just how impactful Indiana Fever ...

There’s one particular piece of clothing—and the group of women behind it—that have had a major hand in women’s sports’ ...

The long-awaited performance sneaker is here this week alongside new pairs from AURALEE x New Balance, NEIGHBORHOOD x Y-3, ...

Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 p.m. Friday, Oct. 3. A model and former athlete participating in the shoot ...