Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in ...

Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Former Nike marketers Sanja Komljenovic and Ramonita Smith spoke about the importance of storytelling at the Inc. 5000 ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

When the Los Angeles Dodgers clinched backtoback World Series titles, the moment didn't just make history on the field - it ...

Lego and Nike will start producing “co-branded products, content, and experiences starting next year,” according to the companies. It’s unclear exactly what that means, but the potential of merging ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. PARIS, FRANCE - JULY 18: (L-R Back) U.S. Olympians Lucas ...

Jake Paul might be busy training for his highly-anticipated heavyweight fight against Mike Tyson in November, but he still has time to watch the Paris Olympics. While watching the Summer Games, Paul ...

Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back ...

Shares of Nike (NYSE: NKE) jumped after the company announced that its CEO was stepping down and it is bringing back a former longtime exec to run the company. Outgoing CEO John Donahoe's tenure at ...

The sportswear company's recent quarterly report revealed positive surprises, but its struggles look likely to continue.