Supreme is officially going collegiate with its new collaboration with Mitchell & Ness. Tapping into the NCAA and the beloved ...

When the Wilson basketball company signed a deal with Caitlin Clark in May, it was a dream come true for her. The post “Just ...

The mall added Rally House in July. The 5,800-square-foot store sells a range apparel and team gear for NCAA, NFL, MLB, NBA, ...

College athletes are finally getting paid. But how? And how much? A Post analysis of $125 million in payments reveals the ...

The NCAA's groundbreaking $2.8 billion settlement in the House v. NCAA lawsuit has received preliminary approval from Judge Claudia Wilken. According to the plan laid out by the approval.

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One of the longest standing programs in college sports is coming to an end. The NCAA Division I Council approved the elimination of the National Letter of Intent program on Wednesday, ending a 60 ...

And when Clark or Reese were playing, that was good for business. Their NCAA Tournament games the past two years, for example, created about a 10% bump in business. At Twin Peaks, where most locations ...

Two seasons from now, the college basketball power dynamics on the West Coast are set to shift drastically once the new look ...

With over 14 million followers on her social media accounts, Olivia Dunne is the woman who has best capitalized on her name, image, and likeness (NIL). Because the social influence ...

Unbeaten and 19th-ranked Pittsburgh believes it is only getting better as November looms. The Panthers are 7-0 for the first ...

Deion Sanders has had a huge impact on and off the field during his tenure as Colorado Buffaloes head coach, which has encouraged alumni and other influential donors to increase th ...