Influencer marketing is a branch of digital marketing, its campaigns are essentially endorsements by social media influencers of certain products or services and their introductions to various ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Average marketing budgets have fallen to 7.7% of overall company ...

Marketing’s digital transformation brought with it unprecedented growth, both in the scope of the function and in its spending power. New channels, new technologies, and new capabilities demanded new ...

Customers are diverse, and their preferences have changed tremendously, especially post-pandemic, as many business organizations are facing major challenges in meeting those needs. Therefore, an ...