Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. iSpot attribution powers Roku's optimization for better ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Liam McCabe Liam McCabe didn’t choose to install white grout in his bathroom ...

Americans are back to worrying more about smelling bad than getting sick. That’s the insight driving Lysol’s new “Share the Love, Not the Stink” campaign, a push that enlists reality-TV veteran ...

Lysol’s tactic to tackle odors for its Lysol Air product marks a turn from the product’s 2023 launch strategy, which highlighted its status as the first product to receive EPA approval to claim it ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

BBB National Programs’ NAD rules that Reckitt must discontinue unqualified “eliminates odor” claims for Lysol Air Sanitizer Some claims upheld, including EPA-approved label and social media influencer ...