Americans are back to worrying more about smelling bad than getting sick. That’s the insight driving Lysol’s new “Share the Love, Not the Stink” campaign, a push that enlists reality-TV veteran ...

Lysol’s tactic to tackle odors for its Lysol Air product marks a turn from the product’s 2023 launch strategy, which highlighted its status as the first product to receive EPA approval to claim it ...

BBB National Programs’ NAD rules that Reckitt must discontinue unqualified “eliminates odor” claims for Lysol Air Sanitizer Some claims upheld, including EPA-approved label and social media influencer ...

Lysol maker Reckitt Benckiser Group RKT-0.28%decrease; red down pointing triangle said the timeline for its plans to unload a portfolio of home-care brands might slip amid market volatility, the ...

Beard Club, a Westwood-based men’s grooming brand, is adding another professional athlete to its lineup of celebrity ambassadors. In his new role as an ambassador, Williams will produce a series of ...

*For decades, Black women have used various vaginal products to maintain feminine hygiene, unaware that many of these douches stem from racist stereotypes about the odor of dark skin. One of the most ...

Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers’ Alliance for Inclusive and Multicultural Marketing, in ...

It’s the start of baseball season, which means the players are back on the diamond for America’s pastime. It also means that equipment managers are back to work, handling sweat-stained, stinky jerseys ...

The Centers for Disease Control and Prevention reported a correlation in May 2020 between singing and greater spread of COVID-19. In response, Lysol also saw an opportunity to promote a new air ...

Lysol is introducing a new product that the brand claims can kill 99.9% of airborne viruses and bacteria, per information shared with Marketing Dive. Lysol Air Sanitizer is the first and only such ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. It’s summertime and that means kids are out ...

Reckitt is introducing Lysol Air Sanitizer, a first-of-its-kind air-care product that destroys bacteria and viruses while they're still in the air. The company says it's the first and only ...