but maybe it should be Adobe has been using a new wordmark to promote its generative AI apps. But is this a new corporate logo? Not so fast, says the company.

From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real. BY James I. Bowie 3 minute read When it ...

Apple’s 24-inch iMac is fast and silent, and it looks great on ... A small wireless charging logo marks where you can place a compatible device for up to 15W of power. It’s a nice little ...

And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore. The average human can see ten million colors, but red is special. Turns out ...

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to drive sales and gain ...

The prisoners said they were attacked while doing jobs like kitchen or laundry duty inside correctional facilities or in work ...

Global interest in fast reactors has been growing since their inception in 1960 because they can provide efficient, safe and sustainable energy. Their closed fuel cycle can support long-term nuclear ...

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It’s also durable enough to withstand a few falls from a fast-moving bicycle ... and a chrome outline frames the pill-shaped panel with the logo. While it doesn’t come in quite as many ...