The recent announcement of a line of Lego Pokémon wasn’t a surprise—the Danish brick brand first revealed it had entered into a “multi-year partnership” with The Pokémon Company back in March 2025 ...

OREO partners with Marvel for its largest collaboration yet, uniting Avengers, Spider-Man, X-Men, and Fantastic Four in ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Add Yahoo as a preferred source to see more of our stories on Google. An "absolutely insane" custom Lego build has got Stranger Things fans in a tizzy after photos of the "masterpiece" started ...

LEGO has introduced its first-ever LEGO Marvel mini bust collection, spotlighting Iron Man and Iron Spider-Man. Designed for display and built for fans ages 18 and up, the collectible busts mark a new ...

LEGO doesn’t always make a big announcement when a fan-favorite set is on its way out, but longtime builders know the signs, and LEGO Ideas The Insect Collection ($80) is officially entering its final ...

LEGO Fortnite - All LEGO Marvel CharactersLEGO Fortnite is LIVE and with it comes the conversion of characters into LEGO Minifigures. There have been a tons of crossover with LEGO over the years with ...

Enhance your LEGO City with the new Shopping Street set, which is a stunning new addition to the LEGO Icons Modular Buildings Collection. This set contains 3,456 pieces and recreates a charming ...

Kids and adults alike have some fond memories of playing with LEGO bricks as a kid. On top of the physical toy, LEGO has also been a big name in video games. In fact, LEGO games have been around for ...