Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw ...

Musicians from Sabrina Carpenter to mgk appeared in ads for everything from chips to cellphones and beyond. By Joe Lynch Executive Digital Director Super Bowl LX saw the Seattle Seahawks and the New ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

This year’s Super Bowl LX commercials proved once again that the famed ad breaks are as much a talking point as the football itself. From emotional storytelling to pop-culture cameos to outright ...

The USA TODAY Shopping team selected their favorite commercials from the 2026 Super Bowl. Many of the favored commercials featured celebrity appearances and 90s nostalgia. The 2026 Super Bowl has come ...

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

First it was the Pepsi-Cola war, then it was the PC versus Apple, and now the AI wars have begun. The burgeoning rivalry between the world's leading artificial intelligence firms moved away from the ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Super Bowl 60 isn't just a big deal for the New England Patriots and Seattle Seahawks players on the field. Several NFL stars also appeared in Super Bowl commercials on Feb. 8. Thanks to the spectacle ...