A well-crafted story may be the key to closing a sale, but building a compelling narrative isn’t always straightforward.

Chloe Kitts had 19 points and 14 rebounds and Tessa Johnson scored 15 points as top-ranked South Carolina defeated a scrappy ...

Top-ranked South Carolina defeated scrappy Michigan, 68-62, on Monday night in the Hall of Fame Series in Las Vegas.

Scott is a transfer from Marshall, which edged JMU in last season’s Sun Belt Tournament final. SBC Preseason Player of the ...

Nebraska women's basketball had no issues in the season opener Monday afternoon. The Huskers rolled Omaha 88-48 at Pinnacle Bank Arena. NU is now 18-9 all-time ...

Reigan Richardson scored seven of her 11 points in the first quarter when No. 11 Duke took off to a big lead, Jordan Wood finished with 13 points and eight rebounds, and the Blue Devils cruised to an ...

The Duke women's basketball opened its anticipated 2024-25 season at Cameron Indoor Stadium on Monday afternoon, and Kara ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.

Here's what we learned about Team USA in this final event of the freestyle season and what kind of impact the athletes on this senior world championship team could have on their teammates and programs ...

Watkins has deals with companies like Gatorade, AT&T and reportedly signed a multiyear contract extension with Nike that is one of the richest shoe deals in women's basketball. With so much attention ...

Here's why there is some benefit in South Carolina women's basketball getting challenged in its season opener, and what it means for a repeat titles.

Katherine Johnsen told Ridge Levene she'd got him "a little gift" for his birthday, but he never imagined what it would be.