NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the ...

The league launch is accompanied by a multi-year partnership agreement with the National Basketball Players Association (NBPA). NBAT2 can now work directly with NBA players to unlock greater ...

Celebrity streamer Jesser is the league's honorary commissioner. MyPLAYER Mayhem, a reality series, will premiere the ...

The NBA 2K League has relaunched with a new vision, blending basketball, gaming, and pop culture. Launched November 3, 2025, ...

A revamped version of the esports league tied to the “NBA 2K” video game franchise launched Monday with a new focus on ...

Games set for Friday and Sunday in gambling hub of Macau NBA staging five-day fashion, music and technology showcase NBA signs multi-year partnership deal with China's Alibaba NBA disappeared from ...

As soon as he learned the NBA was returning to China, diehard fan Buke Liu scrambled to get his hands on tickets, paying almost a thousand dollars – a price you might expect for an NBA Finals game – ...

Editor's note: This is a part of an occasional USA TODAY Sports series on the best moments, teams, players and figures in sports over the last 25 years. There's a long legacy of Hall of Famers ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

The NBA preseason is well under way, with several of the league’s newest rookies having made their debuts for brand new teams. The 2025 NBA Draft class is thought of to be a solid one, and it’s ...

The NBA returns to NBC this season after more than two decades away from the network and plans to make Sunday nights must-see TV beginning in February. On Monday, the NBA announced that four-time ...

For a third straight fall, Lakers star LeBron James will enter the NBA season as the league’s oldest player. James will turn 41 before the calendar year is over, but he’s not the only NBA player in ...