New matcha teahouse in NYC’s Flatiron District offers scintillating Japanese ceremonies

Nicola Zanatta, who worked for Möet Hennessy for 15 years, joined as a partner in 2023 to launch the duo’s first ...

Keys to longevity: These 11 Japanese rituals can add 11 years to your life!

Japan is known for its longevity, and the country boasts of a high number of centenarians, who reach 100 years. Needless to ...
Food Dive

A matcha shortage is coming for social media’s latest obsession

Matcha has become the ingredient of the moment thanks to social media, but surging demand is creating unprecedented supply shortages to the point that online scalpers have taken to hawking the ...
Netmums

Say goodbye to green tea, this Japanese drink that supports gut health is the health boost we need right now – and it's caffeine-free

Sobacha tea, a caffeine-free Japanese beverage made from buckwheat, offers a host of health benefits. Known for its anti-inflammatory properties, it aids in reducing the risk of diabetes and ...
Houston Chronicle

Watch: Midori Mochizuki talks about the traditional Japanese Tea Ceremony

For over 30 years, Midori Mochizuki has invited people to experience matcha in a more intentional way, with a traditional version of the practice that is more than 500 years old. It is a way of life ...
ジャパンタイムズ

Tea ceremony experts see matcha boom as a big opportunity

The matcha boom shows no signs of slowing down. From matcha lattes to ice cream and cheesecakes, the vibrant green powder has become a global fad, dominating the social media landscape and cafes ...