Michelle Obama counts podcast host, author, former first lady, and more titles among her many roles. She’s also widely ...

They impact the play you see on the field. Last season, when MLB unveiled its "performance" jerseys produced by Nike and the ...

A piece of Cold War history is up for sale in Dakota County, Minnesota. The former NIKE missile site is on the market for $2.25 million. It originally opened in 1959 and was one of four bases ...

Ever wonder how golf's greatest players earned more than Hollywood movie stars? We break down the seven richest golfers.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

This decade represents an exciting moment that vindicates the Northwest’s longstanding emphasis on timeless outdoor apparel.

The stories and legacies of Earl Lloyd, Chuck Cooper and Nat "Sweetwater" Clifton have been woven into the fabric of the NBA.

NFL Commissioner Roger Goodell faces a no-win leadership dilemma over the Bad Bunny halftime decision — balancing sponsors, ...

NFL uniforms can be absolute fire… or absolute disasters. For every clean, classic look like the Raiders’ silver and black, there’s a uniform combo so bad it makes you wonder if the team’s equipment ...

After months of preparation, Tennessee Collegiate Academy, Memphis' first prep basketball school, is ready for the big stage.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Josh Weier, director of football equipment operations, said that BYU can go an entire season without repeating a uniform ...