Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

“We’ve been iterating on this, both from a content and strategy standpoint ... and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify ...

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer ... investment and re-focusing the strategy on the programming that is working best like HBO ...