Following HBO Max, the 16th Street Mall is also getting an inexplicable rebrand. - A potential move by Congress could thin ...

John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Streaming’s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams ...

Elmo, Big Bird, Oscar the Grouch, Cookie Monster and the rest of the “Sesame Street” crew are headed to Netflix.

Elmo from Sesame Street is finally back on the payroll. The hallmark children's TV show viewing rights have been acquired by ...