Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Despite the limited impact on the numbers ... Decisions by major companies like Warner Bros. Discovery to rebrand streaming services such as Max by reinstating the HBO name highlight the strategic ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Cartoon Network and HBO Max have officially renewed “Iyanu ... Matt Heath from Lion Forge Entertainment, Erica Dupuis from Impact X Capital, Ryan Haidarian from Forefront Media Group and ...

HBO Max is mocking itself with memes as it rebrands ... One small-business owner quantified the tariff impact. Jamey Stegmaier told BI he worries they could put his board game company, Stonemaier ...

The best movies on Max reflect some of the best that mainstream streaming services have to offer. That’s because it used to be called HBO Max, and we all like HBO. Now it’s just Max ...