Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all ...

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting ...

Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

Google wasn't around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google's rules, and after ...

The DOJ’s ongoing crusade against Google has reached previously unthinkable levels of unseriousness. As the trial against the ...

Britain’s competition regulator is concerned about the search giant’s market domination – as are watchdogs in the US and the ...

While only logged-in users will be required to have their age checked, many Australians typically surf the web while logged ...