UnitedMasters brings musicians to the creator economy, CNN layoffs show broadcasting's issues, AI-generated media dazzles and ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...