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At e4m India Brand Conclave 2025, Harit Nagpal, MD & CEO of Tata Play, took part in an insightful conversation with Annurag ...

Building a brand image is essential for long-term growth in the business world. Experts help companies articulate their core brand values and establish their market positioning.

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In this article, Sojern’s Noreen Henry, Chief Revenue Officer at Sojern, will discuss the top digital marketing trends in the ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...