Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

Instead of a $20 or $30 standalone plan, Google added a few dollars to its business tiers and applied the Gemini generative ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything.

Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...

Despite SMS messages having very high open rates - as much as 98% - they therefore can lack the marketing sophistication of other platforms, impacting their engagement rates. With little scope for ...

Discover how one former Google employee left the corporate grind, earned over $1 million freelancing on Fiverr, and built a ...

For many SMEs, the real challenge AI presents is bridging the skills gap to effectively choose, adopt, and deploy AI ...

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...