Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

SeerInteractive conducted a study and found that paid and organic search results on Google are being impacted by AI Overviews and that AI Overviews are impacting click-through of Google searches a lot ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on ...

Search Engine Land » PPC » Google Ads Search Max – new match type spotted Chat with SearchBot Please note that your conversations will be recorded. Google could soon launch a new feature in ...

at the top of the Google Ads advertiser console. Google began testing this last week and it says "Chat" with a "beta" label next to the chat icon. Arpan Banerjee spotted this first and said on X ...