A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Infosys, a global leader in next-generation digital services and consulting, and Saïd Business School, University of Oxford, ...

Chinese AI startup DeepSeek has taken the tech world by storm with its cost-effective, high-performance chatbot, which was ...

In the ever-evolving landscape of business, the digital realm has become the cornerstone for success. As we embrace the age ...

Digital marketing is key for businesses today. Google offers free courses and certifications to help you build or expand your ...

As Donald Trump assumes the presidency, there is significant debate about his administration impacting the U.S. foreign ...

The purpose of marketing is to: Traditional marketing focuses on reaching audiences through offline channels. Such as print ads, billboards, TV commercials, and direct mail. Digital marketing uses ...

Here are 5 free courses from the Massachusetts Institute of Technology (MIT), that everyone can learn and explore.(Unsplash) There are many courses that are available for students and ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

The good news is that there are free, high-quality courses ... of all ages and backgrounds. This course explores how digital tools are transforming marketing strategies and reshaping the industry.

TL;DR: Find a wide range of free online courses from Harvard University on edX. edX is a super popular platform that hosts a wide range of free online courses from some of the top educational ...