In this Halloween-inspired makeup tutorial, An Knook demonstrates a unique eye look influenced by a Pinterest picture.

We’re in the middle of a full-blown 2000s beauty revival,’ explains Rhea Cartwright, strategy consultant and beauty expert, ...

In this makeup tutorial, An Knook showcases a Halloween-inspired eye look with a devil theme, inspired by a Pinterest picture ...

The artist behind the brand, Anastasia Soare, has kept the brows of plenty of A-listers looking “on fleek,” from Kim ...

Opt for one of the go-to Y2K frosted shades: ice blue, lavender, champagne, silver, or pearl. Loiz recommends Urban Decay’s ...

Hailey Bieber reflected on "being pitted against other people" after her brand Rhode Beauty officially launched at Sephora ...

Kylie Jenner’s King Kylie comeback for Kylie Cosmetics is all Tumblr energy, and liquid lip nostalgia, but her campaign has ...

A woman's video showing her attempts to do her own makeup and her struggle with product shades gained massive views and attracted supportive advice.

Sora 2 users started sharing clips of influencer Jake Paul coming out of the closet and giving makeup tutorials.

If you were looking to make your makeup look a little bit smokier as we head into fall and winter, KATSEYE's eyeliners might ...

You may need to stock up on a thing or two to complete your Halloween look. Think: colored eyeliners, face paint, makeup brushes, false lashes, and, of course, a great makeup remover. Before you dive ...

A beauty writer shares how the 2010s technique—from bold and defined to subtle and soft—defines makeup routines.