Playmobil is stepping into the ring with WWE to create a new line of action figures inspired by the sport’s Superstars.

Avengers: Endgame star Jeremy Renner has dropped some hints about paying a visit to the Avengers: Doomsday set, but was he ...

Netflix today announced that Mattel Inc., a leading global toy and family entertainment company, and Hasbro, Inc., a leading ...

Ilona Maher, the world’s most-followed rugby player on social media, has been granted her own signature Barbie doll. Mattel, the multinational toy company that manufactures the Barbie brand, announced ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Barbie-maker Mattel has officially joined forces with ...

If there’s one thing Barbie proved—besides how to make a buttload of money, it’s that studios finally realized it’s possible to create interesting, compelling movies out of well-known IP that doesn’t ...

Little Spoon, a subscription-based direct-to-consumer brand specializing in food for babies, toddlers and children, announced a collaboration with Mattel-owned children’s character Barney on May 6, ...

(RTTNews) - Mattel, Inc. (MAT) Wednesday announced that it has launched a new Fisher-Price Barney's World toy line inspired by the animated TV series. The collection features plush toys, role-play ...

Ayo Edebiri is going to be hanging out with Barney, the purple dinosaur, a lot more often. The Bear actress has been tapped to write the screenplay for A24’s upcoming live-action movie from Mattel ...