In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Bernstein analyst Aneesha Sherman maintained a Hold rating on adidas AG (0OLD – Research Report) on November 11 and set a price target of ...

Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

When Maltese football sensation Haley Bugeja started kicking a ball at age five, she played alongside the boys—there simply ...

Irish 100m hurdles record holder Sarah Lavin has confirmed she will continue as a full-time athlete through to the 2028 LA ...

The Roger Federer-backed sportswear maker's efforts to invest in marketing by sponsoring athletes at the Paris Olympics ...

Friday night's Washington-UCLA football game will be a formal affair, a Black-Out outing, which is something akin to black ...

Clyde Volz coached for more than 30 years in Arizona at Sunnyslope and Greenway high schools. He died last month at age 85, but his impact lives on.