The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Today, adidas debuts a film to mark the upcoming UEFA Women’s EURO 2025TM, which explores the role that opposition can play ...

Anthony Edwards and Adidas will launch the Adidas AE 1 as football cleats, coming next summer as part of their newest ...

The Athlete Activism Summit ... "I don't know if this is exactly summer attire, but my favorite adidas collaboration is the Keith Haring x Stan Smith. I've had those shoes for a couple of ...

The Adidas Samba family keeps on growing, and can anyone really blame the athletic footwear brand? From animal prints and ...

Though the value of the deal is the same as the previous one, it is actually worth less per season for the Serie A club.

A new Adidas collaboration is advocating for better mental health in athletes—starting with a pair of shoes. The Hidden Opponent is a leading non-profit for athlete mental health advocacy ...

While many athletic shoes tend to ... and ahead of the launch, the collaboration is receiving a warm reaction from consumers. The Invincible x Adidas Consortium Handball Spezial "Terrace Redefined ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 “KQ63”, a bold and ...

Keeping a finger on the pulse, the brand has now announced the ADIDAS Z.N.E. collection with a new campaign featuring next-gen stars Tate McRae, Jude Bellingham, Noah Lyles and more. Inspiring ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’ ...