Apple's high prices reached meme proportions during the announcement of its Mac Pro in June 2019. Claps turned to gasps when John Ternus unveiled a $1,000 monitor stand as an add-on for the $5,000 ...

The smart home display will have thick boarders and a rechargeable battery. It will operate on a new OS that combines ...

But breaking out $999 for the stand, rather than bundling it with the monitor, felt arrogant - as if Apple was assuming its ... the iPhone climbing above the $1000 or, indeed, the £1000 mark.