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Apple warns tariffs will add $900M to costs — and CEO Tim Cook unveils iPhone pivot
Tariff uncertainty has sent shares of Apple, which makes 90% of its products in China, down about 15% this year.
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Tim Cook Says Tariffs Will Cost Apple at Least $900M in April-June Quarter
Apple CEO Tim Cook warns of rising tariff costs and outlines plans to shift more production to India, Vietnam and U.S.
Warren Buffett hails Tim Cook for making Berkshire more money than he has — after selling two-thirds of his Apple stake
Warren Buffett praised Apple CEO Tim Cook as a worthy successor to cofounder Steve Jobs after paring most of his investment ...
Tim Cook finally addressed the delay of Apple’s major Siri revamp
During Apple's earnings call, Tim Cook, the company's CEO, was questioned about the Siri delays. Here's what he said about it ...
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Two iPhone launches a year? Apple’s future plans include foldable and Air models
Customers may be able to select from three models each starting in September and March of 2026, starting with the iPhone 18.
Apple CEO Tim Cook Has a Brilliant Communication Tactic to Show Confidence Despite Uncertain Times
Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives.
Apple confirms your next iPhone or Mac won’t be made in China
Apple confirms that the majority of US iPhone models in the next quarter will come from India. Other products will also not ...