Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox Corporation. Players can now experience The Weeknd Hub, a place where ...

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd. Yes, it’s true, the best ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

These new capabilities are available for U.S. users ages 13 and up. Early adopters include Fenty Beauty, The Weeknd and Paramount. Roblox reports it has nearly 100 million daily users, many of whom ...