Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Carex owner PZ Cussons identifies strengthening its brand building capabilities as a strategic priority for 2025, as it ...

More than a third (33.7%) of B2B marketers frequently find themselves in conflict with the sales team, according to new ...

When it comes to the important relationships within business, it’s hard to narrow it down to just one. Is it best to build ...

2023 was a historic year for Heinz. The food giant celebrated its 150th anniversary and unveiled its first global brand ...

Every marketer faces personal and professional challenges. It’s important to focus on your wellbeing, so you maintain the ...

The Chartered Institute of Marketing (CIM) is on a mission to show students how rewarding a marketing career can be through ...

In the first of a new series about how brands are addressing category challenges to grow, marketers discuss how to drive ...

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Ogilvy UK’s Dan Bennett shares his next three secrets to help you think more like a behavioural scientist and get results ...

Under a third (30.7%) of the 600 B2B marketers surveyed say the CFO/finance director is their most important relationship ...

Some 80% of brands are worried about agency usage, according to research from the World Federation of Advertisers.