New data suggests modern corporate-NGO partnerships are increasingly driven by “strategic alignment and long-term impact”.

Moonpig is launching it “trusted brand” strategy, partnering with well-known brands like The Entertainer to provide a choice ...

Brands may have to become more creative in how they advertise or look to innovate to avoid being impacted by the ban on ...

Learn from the best and join 3More than 30,000 have taken part in Marketing Week’s Mini MBA series since launch, with the ...

B2B marketers see the value in using events to build customer relationships in a less pressured environment, although linking ...

Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite the emergence of new channels, IPA’s 2024 Making Sense report found that people are slipping back into pre-pandemic ...

The travel industry has been going through a period of intense transformation over the last 10 years. The advent of new ...

Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in ...

Ocado Ads claims to offer advertisers a “unique” set of retail media solutions driven by its online-first operating model.

If you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was ...