John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my ...

As the Chinese EV brand launches in the UK, its CMO suggests the UK car market is now “very receptive” to new players.

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Encouraged by signs of growth, CEO Joshua Schulman is pledging to “rekindle creative and commercial alchemy” as the luxury ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

The former Tesco CEO, who led a significant business and brand turnaround at the supermarket, joins a company facing a ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Entrants to this year’s awards were challenged to prioritise inclusive design in their advertising for a second year in a row ...