In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...