Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Articles written by Premkumar Iyer ...

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Does your brand focus on consumer education? The brands that teach today will be the ones that lead tomorrow, says Stratedgy's co-founder.

The campaign seeks to challenge stereotypes around masculinity and promote skincare among men, using IPL as a platform. The campaign includes a rap video featuring KKR players Manish Pandey, Venkatesh ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.