VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...