Sesame Workshop is embarking on a cross-country tour in anticipation of Sesame Street’s 56th season. Starting July 27, the ...

Pokémon fans got a first look at new shows, games, and game updates in the latest Pokémon Presents this morning.

From collectible posters to comic signings and a brand-new board game, find a slate of fan-focused experiences at Booth No.

Mattel is set to take center stage. President of Mattel Studios and Chief Content Officer Robbie Brenner and Chief Franchise ...

Spin Master and Rachel Accurso (Ms. Rachel) recently added more than 10 additional toys to the existing Ms. Rachel line.

The Lumistella Company and Outright Games are joining forces to launch a new game, The Elf on the Shelf: Christmas Heroes, to honor the 20th anniversary of the iconic Elf on the S ...

Disguise is creating costume lines based on NBCUniversal's 2025 blockbuster films. The costumes will be out just in time for Halloween.

Consumers are seeking unique and imaginative games, a trend PlayMonster has recognized with the announcement of this ...

Hasbro joins Comic-Con International: San Diego (SDCC) with an exciting fan experience, complete with new product launches, ...

Entertainment company Toikido oversees Bad Egg Co. and is appointing Eolo Toys as its global master toy company. Bad Egg Co.

Mattel ’s Fisher-Price brand is collaborating with Big Little Feelings to launch a line of play kits that tackle toddler ...

MGA’s Miniverse has become one of the most popular collectible toy lines. Now, the unique and interesting concept is a mobile ...