TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
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Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
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Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.