Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models ...