Caught in the culture wars, the restaurant chain went back to its old look—experts say it's the right move, but the chain ...

While the link between creative awards and business outcomes is often debatable, Unilever’s sales surge clearly coincides ...

These startups, including ZeroClick from the co-founder of Honey, want to build ads for AI, but the paid messages don't ...

AI platforms are replacing traditional search engines, and marketers must adopt AEO to ensure their brands stay visible in AI ...

Caught in the culture wars, the restaurant chain went back to its old look—experts say it's the right move, but the chain could have done things differently.

In the latest example of the Taylor Swift effect, brands are rushing to leverage the swell of social media excitement around Swift and NFL star Travis Kelce’s engagement, which the couple announced in ...

Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

How brands can embrace the absurd, chaotic social content that will earn Gen Z's loyalty and attention.

The chain had earlier stuck by its new minimalist look, which critics called "woke." ...

These startups, including ZeroClick from the co-founder of Honey, want to build ads for AI, but the paid messages don't ...

Ads and packaging translate woofs and barks into copy readable by humans.

Rokt’s “Transaction Moment” turns checkout into a powerful ad channel, boosting ROI for brands like Booking.com and Harry’s.