The guidance follows Zuckerberg’s Q2 2025 earnings call remarks that AI updates boosted ad conversions by about 5% on ...

Playing the Long Game or Just Another Money Pit? Meta Platforms (NASDAQ:META) delivered a stellar second-quarter earnings ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta and Alphabet both revealed earnings and sales more than Wall Street predicted thorough AI driven ad campaigns. Meta ...

Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather ...

Meta said political advertising would end in October, citing a forthcoming E.U. regulation that it said presented “unworkable requirements.” ...

LONDON (AP) — Facebook and Instagram owner Meta said Friday that it will stop all political advertising in the European Union by October, blaming legal uncertainty over new rules designed to increase ...

Step 1: Budget allocation Google Ads demands a different mindset than Meta, including budget allocation. A good place to start is by identifying your goals.

Meta second-quarter revenue grew 11% to $32 billion in the quarter ended June 30, compared with analysts’ average estimate of $31.12 billion. Meta ad revenue rose 12% in the quarter, faster than ...

Meta said it would work with HUD over the coming months to incorporate the technology into Meta’s ad targeting systems, and agreed to a third-party audit of the new system’s effectiveness.