Cincinnati Reds shortstop Elly De La Cruz arrived to Spring Training in an unreleased pair of Air Jordan 1 baseball cleats.

The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

The bold black and red colorway adds to its timeless appeal, making it a must-have for collectors and fans alike. Retailing ...

Ahead of the Eagles victory parade, Jordan Brand put a new statue in LOVE Park to pay tribute to Jalen Hurts and the team's ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

In celebration of NBA All-Star Weekend and their 40th anniversary, Jordan Brand put on a unique drone show in the Bay Area on ...

The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

The leader of the global brand announces his JUMP Initiative, a project of The Just Trust, ahead of NBA All-Star weekend to ...

Over the past two months, Jordan Brand has had the sneaker industry in a mismatch and there is no help-side defense coming. The iconic brand kicked off its "40 Years of Greatness" campaign on ...

The newest Jordan Luka 3 from Luka Doncic, Jordan Brand is coming! Check our Sneakers news for more upcoming releases and ...

Who doesn't love Jordan 4 Retros? That design is one of the most iconic in Jordan Brand history. Now imagine combining that ...