Durex is partnering with HIV charity (RED) in a three-year collaboration that aims to raise awareness about AIDS among younger consumers. As part of the tie-up, Durex will sell (RED) condoms from ...
Now these are some assets I can get behind. British condom brand Durex just released a new typeface. Aptly called One Night Sans, it’s part of a new visual identity created by London-based creative ...
A Durex survey found many men choose a condom size that doesn't fit out of shame. So, the company created a fitting service for prophylactics. Jam Press/Durex “One size fits all” does not apply in ...
Reckitt’s marketing director for Malaysia, Singapore and Vietnam, Tiffany Tang, tells The Drum: “We aim to reduce interrupted moments with fast and discreet delivery, whenever and wherever the ...
Condom sales have soared this spring as COVID-19 restrictions begin to ease worldwide, according to a UK-based pharma giant. Reckitt Benckiser said Wednesday its Durex brand of condoms, lubricants and ...
In a situation fit for living in 2023, a longtime mobile phone glitch has sparked a campaign about condoms and intimacy featuring rubber ducks. Yes, really. This all started last week when Apple ...
Durex is creating a new brand purpose as it looks to “be a lighthouse” for young people searching for positive depictions of sex. The positioning, created by Havas London, includes a new visual ...
For all its successes, Singapore is not exactly a society that speaks educationally and openly about sexual pleasure. Born and bred a Singaporean, I'm also painfully aware of the fact that sex ...
Durex is rallying against repressive sexual conventions with a relaunch timed to coincide with Valentine’s Day. Created by Havas London, the new positioning and visual identity will see the ...
Condoms are a highly effective method of birth control that also protect against sexually transmitted infections (STIs). You can find them in most convenience stores, drug stores, and grocery stores ...
Durex is celebrating the closure of a Covid-19-fueled period of national chastity with a tactical billboard campaign proclaiming the word ‘freedom’ superimposed on to a condom. Devised by Havas London ...
Even carefully constructed social media campaigns created by large brands with marketing budgets can go awry. Durex hit upon a great marketing campaign centred around emergency deliveries of condoms.
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