In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions upon millions of dollars flooded in soon thereafter, which drastically changed the college basketball landscape.

The ability of college athletes to cash in on their collegiate fame has led to fewer players jumping early to the NBA draft.

The ability of college athletes to cash in on their fame has led to fewer players jumping to the NBA early, and this week’s draft begins days before the start of revenue sharing for schools to pay