Sydney Sweeney’s American Eagle ad draws criticism for tone but boosts sales and praise for disrupting woke marketing.

The National Republican Congressional Committee is set to launch a campaign Friday targeting 15 seats held by Democrats with ...

Sydney Sweeney recently stunned fans with her new bold look for an American Eagle ad campaign. The “Euphoria” star took the ...

Snoop Dogg explained how he joined forces with the fast-food chain Raising Cane's for a new ad campaign ahead of National ...

Political campaigns take a lot of time and energy to run, and you'll need a carefully crafted advertising strategy if you plan to win.

Television viewers in election swing states have been inundated with more than 100 campaign ads since March -- much more than in other parts of the United States, according to a new study from the ...

So her campaign turned to Larry McCarthy, a Republican master of the attack ad. Within four days last week, McCarthy and his colleagues wrote, shot, edited and sent to the press a 30-second spot .

Pro-Harris campaign ads Harris and her allies have also made some strategic adjustments to the content of their broadcast TV advertising. In the first two weeks of October, ...

The expansion of Impression-Based Remarketing gives advertisers more flexibility and cross-campaign reach for stronger audience targeting.

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

The Daisy ad from Lyndon B. Johnson’s presidential campaign is one of the most famous. The ad implied that Johnson’s Republican opponent, Sen. Barry Goldwater, would put the world at risk of ...