ByteDance appears to be pushing TikTok users to download Lemon8, an alternative app that more closely mimics Pinterest or Instagram. The TikTok ban law applies to other apps owned by ByteDance (including Lemon8),

With a potential U.S. ban just days away, content creators are turning their attention to TikTok's sister app.

Lemon8’s user base is still tiny compared to TikTok’s behemoth growth since 2019 —but engagement on the app is growing. Lemon8 appears to average more than 1 million daily active app users since October 2024. That’s nearly double what it was the year prior, when TikTok launched the app as an Instagram competitor.

Amid a looming U.S. ban on TikTok, content creators have been pushing the platform's sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.

TikTok's sister app Lemon8 has been sponsoring posts on TikTok encouraging users to migrate to Lemon8 amid a looming ban threat, according to sponsored posts viewed by Axios. Why it matters: The TikTok ban law also applies to other apps owned by TikTok's Chinese parent ByteDance,