As soon as she spotted it, Grace Caroline told Newsweek that she "immediately recognized the significance of this Barbie" and ...

Michael Cera was something of a last-minute addition to the Barbie cast and only joined the film after this other, well-known ...

This summer, two dreamy dolls will join the American Girl Collector Series, each recreating Barbie’s Peaches ‘n Cream look ...

After Mattel announced a collaboration with OpenAI, some experts are sounding the alarm on the dangers that interactive AI ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Hello from the very hot French Riviera, where I’m wrapping up my time atCannes Lions!On Thursday morning, I moderated a panel ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Amazon CEO Andy Jassy expects the company’s corporate headcount to shrink in the coming years as generative AI tools take ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Mattel has announced an eye-brow raising partnership with OpenAI, with plans to use AI tools to design and power its toys.

Now, it’s going even further, as OpenAI has reached agreements with Mattel and… the U.S. military. Jesus Christ. Let’s start ...