Even if an actor has made it into the spotlight, that doesn't mean they can't be pushed out of it. Not everyone gets a second ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Fiancé: The Other Way” cast members Shekinah Garner and Sarper Güven got married in bed, the pair seemed to thrill and enrage their audience in equal measure.

At last count, it had 301.6 million paid subscribers worldwide at the end of 2024. OzTAM is Australia’s official source of television audience measurement intelligence. The firm measures broadcast ...