Athleta, under Gap Inc., appoints Maggie Gauger as President and CEO, signaling a strategic shift to rejuvenate the brand.

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

Gap has appointed Maggie Gauger as the global brand president and chief executive of Athleta. Gauger has worked for over 20 years with Nike, most recently as the head of its North America women's ...

Maggie Gauger named Athleta's new Global Brand President and CEO, succeeding Chris Blakeslee. Gauger brings extensive ...

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Gap Inc, which also owns Old Navy and Banana Republic, said on Tuesday that it was replacing Athleta CEO Chris Blakeslee, ...

Gap Inc. appointed Maggie Gauger, most recently head of Nike’s North America Women’s Business, as global brand president and CEO of Athleta, effective August 1, as Chris Blakeslee steps down from the ...

Gauger Brings Three Decades of Successful Leadership in Women's Active Apparel SAN FRANCISCO, July 29, 2025 /PRNewswire/ -- Gap Inc. (NYSE: GAP) today announced Maggie Gauger will join ...

Maggie Gauger is making the leap from one athletic company to another. Gauger, the head of Nike’s North America women’s business, will become global brand president and chief executive officer of Gap ...

Gap has hired veteran Nike executive Maggie Gauger as president and chief executive of its struggling Athleta brand, effective Aug. 1. Gap on Tuesday said Chris Blakeslee, who joined as president and ...

For this piece, I wanted to create something that speaks to her power, her movement, and her identity,” the designer says ...

SAN FRANCISCO — July 29, 2025 — Gap Inc. today announced Maggie Gauger will join the company as Global Brand president and ...