We’re introducing centralized marketing campaigns, expanded AI support and calling options for businesses using WhatsApp.

Meta updates the WhatsApp Business Platform with AI-driven chats, voice and video calling, and ad integration across Facebook ...

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

Additionally, the platform is rolling out voice calling and unified campaign management to better support businesses using ...

Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable ...

WhatsApp’s new features come amid a broader push to become the go-to platform for businesses to expand their customer base ...

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

New additions include AI-driven product recommendations, message summarisation, and voice calling to improve customer ...

After onboarding, businesses can upload subscriber lists and either manually select WhatsApp messages as a placement or let Advantage+ AI optimize across platforms. Ads Manager will soon allow ...

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Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of ...

Speaking during WhatsApp’s global Conversations conference in Miami, Mark Zuckerberg highlighted that as more businesses ...